Advertising on any platform is without exception defined by the unique capabilities that the platform in question brings to the market. From newspapers with their basic print ads, cinema gave us motion previews, and television presented a way to present a more concise version of these previews in such a way that the intended audience was less likely to skip them. Then the internet came along, and introduced the ability to collect user feedback as well as data regarding the performance of the advertisement.

The mobile platform brings us the ability to hold two-way communication with the user at any time, in any place, as well as the ability to provide services based on the user's physical location. Knowing this, we designed a solution that takes advantages of these important features, as well as refining many of the core features found in other mediums. The result is a solution that not only provides unparalleled utility and incentive to the consumer, but also unmatched value to the advertising party. Welcome to the future of marketing.